I’ve worked with so many adventure elopement photographers over the past 14 years. Plus, I used to be a wedding photographer myself! In fact, a lot of the people I was closest to in the industry specialized in this type of work, so it’s a niche I know really, really well. I even assisted with […]

When I was in my first few years in business as a wedding photographer, I can’t tell you how many website templates I bought. I was constantly searching for the one that would finally make my business feel like it was legit. And here’s where I went wrong – I think I bought what felt […]

Choosing a template isn’t just about finding one that looks pretty. The right template should support the type of work you want to book, fit the way your business operates, and give you room to grow. Here’s what I’d consider after designing websites and Showit templates for photographers for more than a decade. Start with […]

If you run a website on Showit, there’s a very high chance you need a cookie banner. Not because it’s trendy or because everyone else has one, but because most Showit sites today use at least one tool that relies on cookies or tracking. Even if you’re not running ads or doing anything fancy, the […]

If you’re a business owner with a Showit website, there’s one part of your site that often gets pushed to the bottom of the to-do list. Legal pages. They’re not creative. They’re not exciting. And they usually feel confusing or overwhelming, which makes them easy to avoid. But they quietly play a huge role in […]

Recently Google rolled out a major anti-spam algorithm update that’s already changing how Showit websites rank in search. If you’ve heard whispers of ranking drops or AI penalties, this is likely the reason. The goal behind the update is clear: Google wants to prioritize content that feels real, helpful, and created by actual humans. It […]

If you’ve been struggling to stand out in the wedding photography industry, you’re not alone. With so many talented photographers out there, it can feel impossible to differentiate yourself. But the real problem? Most photographers are making the exact same mistake on their website—and it’s costing them inquiries. The Mistake: Blending in Instead of Standing […]

1. Maximalism Is Everywhere Maximalism isn’t just for fashion and interior design anymore—it’s officially a website trend, too. On Showit sites, this means bigger, bolder headings, decorative fonts, vibrant color palettes, and larger body text. These elements work together to create a design that feels lively and exciting while still being accessible. It’s all about […]

When I set out to create a quiz for my business, I had big dreams for it to serve my clients as much as it served my growth goals. My clients are big dreamers—some of them are just starting out and unsure of their next steps, while others have been in business a while but […]

With over 100 wedding photographers and custom Showit website clients served, I’ve come to learn a lot about “coming soon” pages. More specifically, how to use your “coming soon” page to generate leads, even before your full website is up and running (spoiler alert: if you’re between sites, and you take everything down except a […]