Many brand designers will do a lot of work behind the scenes developing a concept for each brand they create. They'll outline the look, feel, ideal client, brand positioning, etc, laying those foundations before diving into the visuals. Because the clients we work with have typically been in business for 3-5 years or more, a lot of those founds have already been established. And if you are planning to work with a copy writer (here's why I recommend working with a copywriter before you start work on your website), you'll also cover all of these topics with them. Most clients come to us *just* looking for the visuals, so it makes more sense for us to offer a "mini" package at a lower price point, with a faster turnaround.

We believe in the "one concept" approach. We used to provide two concepts to choose from, but over time we found that we were putting 95% of our efforts into the first one, and then 5% of our efforts into the second one, just for the sake of giving the client a second option. And do you know what? The clients always ended up choosing the first option. When the homework is done properly (and thoroughly), and the line of communication is open, there's usually no need for another option to choose from. So moving forward, we offer one concept, with two rounds of revisions (additional revisions are available for $100 per revision.) We also find that this keeps the project running much smoother and more timely. When you truly *know* your brand, and know exactly what you want, you don't need a million options to choose from.

A logo is not one stand alone object. We craft three logos for you (primary logo, secondary logo, and submark) because we know your needs are never “one size fits all.” Sometimes you need a detailed version, sometimes you need a simple one, sometimes you need a square one rather than rectangular, etc. For example, a long skinny logo wouldn't work as an Instagram profile pic. Right? When you have three, you have all your bases covered.

Our process involves homework to determine the best creative decisions to fit you, your brand, and your goals. We like to work from scratch with complete creative freedom, so we're probably not the best fit for this creative process. However there are a lot of designers that will offer this, so we're happy to make some referrals! Don't hesitate to ask!

Yes! We require a 25% deposit to book the date to work, 25% the day before your scheduled start date, and the remaining 50% upon completion of the project. The balance must be paid in full before the final designs are delivered. Please keep in mind that we have strict late fees for homework/feedback that isn't on time, because this throws off your entire project timeline - so plan carefully if you book during your busy season!

We normally have a 1 month wait list. Our design process includes a multi-part homework assignment that's due on the project start date, so the further in advance you inquire and book, the better! Once you select a date, sign the contract, and pay the deposit, you're officially on the schedule!