Warm, layered, emotion-driven design
for passionate creative businesses.

Showit Web Designer

Twelve years ago, I was a wedding photographer who loved being creative but didn’t feel totally at home in my work. It was only when I discovered Showit, the drag-and-drop website platform that I realized I enjoyed building my website more than I liked doing anything else.

That was when I combined my knowledge of the wedding industry with my passion for design and founded The Buffalo Collective, lovingly named for my hometown of Buffalo, NY and the artist community I fell in love with.

Hi, I’m Christina! A wedding photographer-turned-designer creating emotion driven BRANDS and WEBSITES for creatives ready to RAISE THEIR PRICES and book their dream clients.

Today, we are a Showit Design Partner and 2021’s Showit Designer of the Year, with 100+ clients served, and thousands of templates sold to passionate creatives.

Ultimately, I found my way as a wedding photographer-turned-designer with the skillset to draw in your couples with clean, modern design that works hard for you. Working from my studio, I’m passionate about helping others build businesses they want to work in.
Honoring your vision but embracing creative freedom, I’m here to work with like-minded souls with a forever calling for following their own path in life. If that’s you, I’d love to hear your story, collaborate, and become the best of friends.

What does it take to become a Showit Design Partner?

Although there are admittedly many Showit designers, few are chosen to become Showit Design Partners. In 2014, Showit launched their partner program, and that’s when I became one of the first designers accepted.

To make it onto this prestigious list of designers, you have to pass their design standards course, follow and uphold the designers code of conduct, regularly create Showit templates that benefit the community, and submit designs that are reviewed for their quality, ease of use, and aesthetic. 

To this day, there are less than 100 designers in the program, and fewer than ten who have been selected as Showit Designer of the Year, which we were awarded in 2021.

To say that you’re working with a Showit pro is an understatement. With over 12 years experience on this platform, you can rest confident that whether you choose a website template or a custom design experience, you’re coming away with the best possible design for your business.

10 years


templates sold since 2017

One of our proudest stats to date. We had one of the top selling designs out of ALL Showit templates in 2020, 2021, 2022, and 2023!


Years      a Showit Design Partner

We're OG....we were grandfathered into the Showit Design Partner program when it began in 2014!



Years spent shooting weddings

Yep, before I was a designer I photographed weddings, so I know the industry inside and out!


Still in school for photography, I discovered Showit and built my first photography website! I fell in love with the platform but more importantly, with the community. I still credit all I know about business to these early days and the things I learned from watching Showit Live (iykyk!)


I booked my first Showit client and on a whim, decided to start building templates! I had no formal training in design, but I was driven (and maybe naieve) enough to think "if they can do it, so can I!"


I became a Showit Design Partner! Back then the program was called Showit Design Smiths, and I've just been part of the club since those early days!


Did I mention I was shooting weddings this entire time? I think this summer was the one where I booked the *most* weddings I had ever done in one season. And I quickly realized...it wasn't the job for me!


I designed my first website and template on the new Showit 5. Prior to this, we were still using Showit Desktop (again, iykyk!) This is also the year I shot my final wedding!


I was invited to attend the first ever Showit Designer Experience retreat in Cabo San Lucas! This was the first time I had met any of the Showit crew or any of the other Design Partners!


This was my biggest year, by far. I won Showit's Designer of The Year award, attended my first Showit United conference in Tempe, Arizona, and coached other business owners for the first time ever. I LOVED it! This was my first 6 figure year in business, and I purchased my first home!


I surpassed 1500 template sales since building my first Showit 5 template and I finally learned the importance of rest (I took an entire month off from client work!) I can't wait to see what's in store for 2024, which will mark TEN YEARS as a Showit Design Partner! 

My Story

Read more: How I Became a Branding & Showit Website Designer →

Have questions for me? Book a mentor session →

Build connection with an emotionally-driven brand
made to be beautifully yours.