I’ve been designing Showit website templates for eight long years. My first few didn’t sell….at all. I think I went three years with just one sale….and I made the mistake of telling the customer she could pay half upfront and then paypal me the remaining balance a month later. Do you think she ever paid […]

Over the past ten years I’ve sold HUNDREDS of website templates, and believe me I’ve seen my fair share of poorly executed customizations out there. Over time I realized that all of the “bad” ones I’ve been seeing share many things in common…here’s the 5 most common mistakes I see! Not telling people where you’re […]

Unpopular opinion – a lot of wedding photographers have very stale blog posts. It’s wonderful to blog about recent weddings and engagement sessions, but if all you’re showing is past client work, you’re missing out on a major way to connect with your potential clients. Remember, couples aren’t *just* hiring you for your talent/service. They’re […]

I know it sounds crazy as a website designer to say that my outdated, “just ok” website was keeping me from making money, but it’s true. I was leaving money on the table. A few weeks ago I wrote a bit about my trip to Cabo San Lucas for Showit‘s first official Design Summit. The […]

There are hundreds of thousands of fonts available on the internet. Seriously. Some are free and can be used anywhere and everywhere. But some have been very carefully handcrafted by designers (these are usually the prettiest ones) and have to be purchased either directly from the creator or through a third party site the creator […]

Hire a brand photographer This is hands down my biggest tip! Leave it up to the professionals. They have the proper equipment, experience, and best of all just plain know what they’re doing. Professional photos convey authenticity, confidence, professionalism, and show potential clients that you believe so much in what you do that you’ll happily […]

A brand bio is a concise, 2-3 sentence statement or paragraph that tells your website viewers who you are, what you do, and where you are located. It should be clear, straightforward, and easy to understand. Think of it as your “elevator pitch.” Bonus – now when people ask “what do you do?” at a […]

Tracking your website traffic is crucial to running a small business. Whether you are a brick and mortar business, service based business, or run an online storefront, you need to know where your traffic is coming from, what they are interested in, and what their browsing habits are. This will help you make intentional and […]

Hello friends, happy almost weekend! Today I want to talk to the creatives, entrepreneurs, photographers, and coaches out there. How customizable is the website platform you’re using? If you don’t have full control over the functionality and appearance of your site, as well as the ability to update it however you want, whenever you want, […]

A few days ago I wrote a blog post about my old website. It was outdated, disjointed, confusing, and ultimately keeping me from making money. That alone should have been the slap in the face I needed to build a new website, but instead I kept on trying to move forward with the same site, […]