I had the opportunity to work with Rachel Stelter to redesign her branding and website, aiming to elevate her presence as she transitioned into the Chicago market and refined her photography business. Rachel’s journey as a wedding photographer is marked by her dedication to capturing natural, authentic, and vibrant moments that resonate with her laid-back yet luxury-loving clients.
Aesthetic Direction: Light, Airy, and Refined
Rachel’s photography style is characterized by its light, airy, and vibrant aesthetic—striking a perfect balance between timeless elegance and modern vibrancy. The branding needed to reflect these qualities, so we focused on creating a visual identity that is both refined and approachable. The logo and color palette were designed to convey a sense of authenticity and sophistication, aligning with Rachel’s commitment to delivering an exceptional experience for her clients.
The website, built on Showit, carries this aesthetic forward, with a clean and intuitive layout that allows Rachel’s stunning images to take center stage. The design emphasizes a bright and welcoming atmosphere, inviting visitors to explore her portfolio and learn more about her services. The use of soft tones and elegant typography complements the light and airy feel of her photography, while the structured layout ensures that the site is easy to navigate.
Brand Identity: Authenticity and Connection
Rachel’s brand is all about creating authentic connections with her clients. Her ideal clients are those who value photography as a crucial part of their wedding day but also want a relaxed, enjoyable experience. The website is designed to reflect this ethos, with content that speaks directly to couples who are looking for a photographer they can trust to document their special day without micromanaging every detail.
One of Rachel’s goals with the new website was to connect more personally with potential clients, allowing them to get to know her beyond just her work. The site includes thoughtfully crafted copy and images that showcase Rachel’s personality and approach, helping to establish a sense of familiarity and trust even before the first consultation.
Expanding into New Markets and Services
As Rachel expanded her business into the Chicago market, it was important to communicate this new focus clearly on her website. The design incorporates elements that highlight her experience and versatility, making it clear that she is ready to take on more weddings in this new location. Additionally, Rachel is transitioning to in-person sales for prints and albums, and the website supports this by emphasizing the value of preserving memories through high-quality products.
A New Chapter for Rachel Stelter Photography
The rebranding and website redesign mark an exciting new chapter for Rachel Stelter Photography. With a refined and cohesive brand identity, Rachel is well-positioned to attract her ideal clients, raise her pricing, and grow her business in the Chicago market and beyond. The new website not only showcases her beautiful work but also serves as a platform for connecting with couples who share her passion for vibrant, authentic photography.
The result is a brand and website that truly reflect Rachel’s vision and values, setting her apart in a competitive industry and laying the foundation for continued success in her photography journey.
