Harriet, the owner of Lola & Masey, wanted a brand that captured the calm and simplicity of Scandinavian design, with a special focus on children’s interiors. She envisioned a look that was warm, elegant, and infused with a touch of whimsy, perfectly suited for creating nurturing spaces for children.
Aesthetic Direction: Neutral, Scandinavian, and Handcrafted
The branding for Lola and Masey centers around a neutral color palette, reflecting the serenity and understated elegance of Scandinavian design. Hand-drawn illustrations add a personal and creative touch, enhancing the brand’s focus on crafting thoughtful, imaginative spaces for children. The design is both minimalistic and inviting, resonating with clients who value simplicity and warmth.
Brand Identity: Focused on Children’s Interiors
Lola and Masey’s brand identity emphasizes the creation of beautiful, functional spaces for children. The logo, featuring the business name and “children’s interiors,” clearly communicates the company’s specialty. The combination of elegant typography and subtle illustrations reflects Harriet’s expertise in designing spaces that are as practical as they are aesthetically pleasing.
A Cohesive, Child-Centered Brand
The result is a cohesive brand that aligns with Harriet’s vision for Lola and Masey. With a focus on Scandinavian design and children’s interiors, the new branding is both sophisticated and approachable, setting the stage for the company’s growth in this specialized niche.
