Rebecca and Jesse, the talented duo behind Turnquist Collective, approached me with a vision to create a brand and website that mirrored their love for romance, authenticity, and the beauty of nature. As parents who love the outdoors, travel, and capturing life’s simple moments, they wanted a platform that would help attract their ideal clients—couples who value natural, romantic photography filled with movement and genuine connection.
Aesthetic Direction: Romantic, Authentic, and Nature-Inspired
Turnquist Collective’s photography focuses on capturing the authentic, unposed moments that reflect the romance and playfulness of their couples. To convey this, we designed a brand and website that felt warm, inviting, and deeply connected to nature. Built on Showit, the website utilizes a soft, neutral color palette and organic textures that evoke the natural beauty of the Hudson Valley, where they are based.
The design is clean and modern, with full-screen images that instantly draw visitors into the intimate moments Rebecca and Jesse capture. This emphasis on both romantic portraits and fun, movement-based photography is clear from the first glance, ensuring potential clients know exactly what to expect.
Brand Identity: Modern Romance and Playfulness
Turnquist Collective is all about capturing modern romance—natural, spontaneous, and filled with emotion. We created a branding strategy that speaks directly to adventurous couples who love nature, value portraiture, and enjoy documenting their love in a playful, authentic way. The messaging throughout the website, built on Showit, is crafted to attract these kinds of clients, helping Rebecca and Jesse focus on inquiries from couples who share their vision.
The brand itself is approachable and refined, reflecting Rebecca and Jesse’s laid-back yet professional approach. The custom logo and branding materials are designed to enhance their identity while remaining true to their down-to-earth personalities.
Overcoming Challenges: Attracting Ideal Clients
One of the key challenges Turnquist Collective faced was reaching the right clients—those who embrace both the romantic and movement-based photography they love. Through clear and intentional messaging on their Showit website, we’ve helped Turnquist Collective stand out in the crowded wedding photography space. The design and content work together to appeal to couples who value the organic, playful, and nature-inspired approach that Rebecca and Jesse offer.
A New Chapter for Turnquist Collective
The new branding and Showit website represent an exciting new phase for Turnquist Collective. With a design that perfectly aligns with their values of romance and authenticity, Rebecca and Jesse are well-positioned to attract more of their ideal clients, raise their pricing, and book more inquiries that are a perfect fit for their style.
Turnquist Collective’s new Showit website isn’t just a portfolio—it’s a reflection of who they are as photographers and as a couple. By capturing the beauty and emotion of their work, the site serves as a gateway to connect with couples who share their love for adventure, romance, and the outdoors.
