If you’ve been struggling to stand out in the wedding photography industry, you’re not alone. With so many talented photographers out there, it can feel impossible to differentiate yourself. But the real problem? Most photographers are making the exact same mistake on their website—and it’s costing them inquiries.
The Mistake: Blending in Instead of Standing Out
When I work one-on-one with clients on their website and branding, I always ask the same question:
“What sets you apart from the competition?”
And almost every time, the answers are identical.
- “I actually care about my clients.”
- “I go above and beyond.”
- “I make my couples feel like they’ve gained a new best friend.”
Sound familiar?
Here’s the thing: these are all great qualities, but they’re not unique. Every photographer says them. And when you’re saying the same thing as everyone else, you’re blending in—not standing out.
What Actually Makes You Different?
Your unique edge isn’t just about how much you care (which should be a given). It’s about who you are beyond photography. The personal passions and experiences that shape your perspective are what truly set you apart. And the best part? Your ideal clients will connect with them on a deeper level.
Dig Deeper: What’s Your Real Differentiator?
Think about the things that make you you—they don’t even have to be wedding-related!
Love runway fashion? Your editorial eye might make your photography feel more high-fashion and dramatic.
Grew up in a big family? Maybe that’s why you have a natural ability to capture emotional, candid family moments at weddings.
Obsessed with interior design? You might have an intuitive way of scouting bright, stylish indoor spaces for couples who love modern aesthetics.
Went to culinary school? Maybe that’s why you thrive in cozy, at-home engagement sessions where couples cook together.
Avid reader? Your love for storytelling could be why your wedding galleries feel more like a beautifully written novel than a simple photo collection.
The key is to take your personal experiences and weave them into your brand messaging.
How to Bring This Into Your Website
Now that you’ve uncovered what truly makes you different, it’s time to reflect that on your website.
- Rewrite your About page to focus on why you shoot the way you do.
- Use your homepage to introduce your unique perspective.
- Update your bio to share your passions and how they influence your work.
- Make sure your portfolio reflects the types of weddings and couples you actually want to book.
When you shift your messaging to reflect what actually makes you different, you won’t have to fight to stand out. Your ideal clients will feel like they finally found the photographer they’ve been searching for.
Need help refining your website and brand messaging? I specialize in helping photographers create websites that reflect their true expertise and attract their dream clients. Let’s chat—book a consultation here.
