Kayla, the creative soul behind Babel Photos, approached me with a clear vision for her branding and website. Inspired by her deep connection with nature and her beloved husky, Babel, Kayla wanted a brand that would reflect her love for the outdoors, artistic documentation, and the chaos and beauty of life. Serving New Hampshire and the New England area, Kayla’s goal was to create a professional online presence that would attract adventurous, down-to-earth clients and elevate her business to the next level.
Aesthetic Direction: Wild, Intimate, and Artistic
Kayla’s photography style is rooted in the wild beauty of nature and the intimate moments she captures with her clients. The branding needed to convey this sense of untamed adventure while maintaining an artistic and cohesive look. The logo and color palette were designed to reflect the rugged, natural landscapes of New England, with earthy tones and organic textures that evoke a sense of connection to the outdoors.
The website, built on Showit, carries this aesthetic forward with a layout that feels both grounded and creative. It’s designed to be a digital reflection of Kayla’s love for exploration and her bond with Babel, her husky. The use of natural imagery, combined with a clean, intuitive structure, allows her photos to take center stage while guiding visitors through her offerings and story.
Brand Identity: Connection, Adventure, and Authenticity
At the heart of Babel Photos is Kayla’s relationship with her husky, Babel, and her love for the wild. The name “Babel” represents the chaos and beauty of life, a concept that is woven throughout the brand. The website and branding emphasize this connection, inviting clients who share her passion for adventure and authenticity. The design incorporates elements that reflect her down-to-earth personality and her desire to create meaningful, lasting memories for her clients.
Overcoming Challenges: Standing Out and Leveling Up
One of Kayla’s primary goals was to level up her business from the mid-market to the high-mid market while standing out from regional competitors. To achieve this, the branding and website needed to showcase her unique perspective and the strong connection she has with nature and her clients. The new design highlights her expertise in outdoor New England photography, positioning her as a specialist in capturing adventurous, nature-loving couples.
A New Digital Hub for Outdoor Photography
The result is a brand and website that not only resonate with Kayla’s current clients but also attract the more adventurous, hiking couples she dreams of working with. The site is designed to be a hub for her creative endeavors, with the potential to expand into photo art therapy in the future. With a stronger brand identity and a professional online presence, Babel Photos is poised to thrive in the competitive New England market, offering a unique blend of artistic documentation and wild adventure.
Kayla’s new website and branding reflect her journey, her love for the outdoors, and her connection with Babel. It’s a digital space where her clients can connect with her vision, explore her work, and feel inspired to embark on their own adventures.
