Maria Crisafulli, the creative force behind Vow To Wander, is an adventure elopement photographer with a deep passion for capturing genuine, adventurous, and emotional moments. When she approached me to design her website, her vision was clear—she wanted a brand that truly reflected her free-spirited nature and love for all things vintage, film-inspired, and candid.
Aesthetic Direction: Vintage, Film-Inspired, and Free-Spirited
Maria’s photography style is rooted in authenticity, aiming to capture the raw, unfiltered emotions of her clients, especially those embarking on adventurous elopements. To align with this, the website design embraces a vintage and film-inspired aesthetic. The color palette features earthy tones and warm hues, evoking a sense of nostalgia and adventure. The layout is intentionally simple, allowing her images to tell the story without unnecessary distractions.
Built on Showit, the website is both visually striking and highly functional, making it easy for potential clients, particularly adventure elopement couples, to navigate and explore Maria’s portfolio. The design reflects her desire to work with couples who are adventurous, free-spirited, and unafraid to express their emotions in wild and natural settings.
Brand Identity: Emotional, Adventurous, and Unfiltered
Maria’s ideal clients are those who seek more than just traditional wedding photos—they want images that capture their real selves, their emotions, and the adventures they share, especially in the context of an elopement. The website’s design emphasizes this by showcasing candid moments and unposed shots, creating a narrative that feels personal and genuine. The branding is wildflower-inspired, symbolizing growth, freedom, and natural beauty—qualities that resonate with the adventurous elopement photographers and couples Maria hopes to attract.
Overcoming Challenges: Attracting Adventure Elopement Clients
One of the main challenges Maria faced was attracting clients who truly align with her vision, particularly those interested in adventure elopements. She wanted to move away from traditional wedding clients and connect with those who are willing to embrace the elements, get a little dirty, and live in the moment during their elopement. The new website is designed to speak directly to these adventurous souls, making it clear that Vow To Wander is for those who value experiences over perfection, especially in the context of elopements.
A New Digital Presence for Adventure Elopements
The result is a website that not only showcases Maria’s beautiful, emotion-filled photography but also serves as a magnet for the adventure elopement clients she dreams of working with. With this new digital presence, Vow To Wander is poised to attract more of the free-spirited, nature-loving couples who value authenticity and adventure in their lives—and in their photos.
This project has created a platform where Maria’s passion for capturing real, unfiltered moments during adventure elopements can shine, helping her continue to grow her business and connect with the clients who truly resonate with her unique style.
