When I set out to create a quiz for my business, I had big dreams for it to serve my clients as much as it served my growth goals. My clients are big dreamers—some of them are just starting out and unsure of their next steps, while others have been in business a while but feel out of alignment, searching for a way to reconnect with the work they love. I wanted a quiz that spoke to these different paths, providing insights and next steps no matter where they were on their journey.
Why a Quiz?
The quiz, titled Get Out of Your Funk and Back to Your “Why”: Find Your Wedding Photographer Passion Blueprint, was designed to deliver just that—a reset for creatives to reignite their purpose and receive a clear, custom roadmap forward. It’s not about a simple fix but about rediscovering what makes their business unique, what direction they’re headed, and how they can get there. I chose a quiz built with Interact because it lets people engage at their own pace, receive tailored insights, and gain actionable steps. And for me, it’s done wonders by meeting potential clients where they are, even if they’re not ready to fill out a contact form just yet.
Quiz Breakdown:
I’ve been in the design business for over a decade, and I’ve learned the value of evolving, refining, and keeping my goals aligned. This quiz is an invitation for fellow creatives to do the same. When participants finish the quiz, they receive one of four results: The Stargazer, The Specialist, The Strategist, or The Designer. Each result offers a personalized roadmap with tailored strategies and steps for moving forward:
- Personalized Growth Plan: Clear steps to help keep participants on track with their goals, whether it’s scaling their business or finding renewed inspiration.
- Actionable Strategies: Next steps they can implement right away, no matter where they are in their journey.
- Focus Areas: Key areas to shift attention for the greatest impact.
- Success Tips: Proven advice to avoid common roadblocks and maintain momentum.
Each outcome serves as a personalized plan that empowers the quiz-taker to take control and move toward their goals—making them the hero of their story.
Results: How the Quiz Has Benefited My Business
Since launching, the quiz has boasted a 45% conversion rate…above average! Using Interact has made it possible to seamlessly embed and promote my quiz, increasing engagement and driving growth. Here’s how it’s contributed to my business:
- Low-Commitment Introduction for New Clients
For clients who aren’t quite ready to dive into full-service branding or design, the quiz is a perfect introduction. It lets them engage with my brand at their own pace, giving them insight and value without any pressure to commit. It’s a “toe in the water” that many clients need before they’re ready to take the next step. - Reinforcing My Expertise
The quiz isn’t just about providing results—it’s about showcasing the depth of knowledge and guidance I offer to each client. By taking the quiz, participants get a taste of the experience they can expect from working with me. It’s a preview of the actionable, results-driven approach I use to help clients achieve real growth and alignment in their businesses. - Growing My Email List
With a higher conversion rate, the quiz has been awesome for growing my email list. More subscribers mean more opportunities to share my latest templates, offer exclusive savings, and keep my audience updated on new products. I can nurture relationships with potential clients who are excited to receive more value over time. - Audience Segmentation for More Targeted Communication
With quiz results, I can segment my email list, tailoring my communication to each group’s specific needs and goals. This way, everyone on my list receives content and offers that are the most relevant to them. Interact has been invaluable here, allowing me to analyze results and create segmented lists that bring more meaning to my email marketing. - Providing Value on Their Schedule
Many clients need solutions they can work on independently. The quiz provides just that—a roadmap they can follow without hiring me directly. Down the road, when they’re ready for deeper support, they’re more likely to come to me because of the trust and value they’ve already received. - Empowering Clients as the Hero of Their Journey
By far my favorite part about this quiz is how it positions client as the hero of their journey. It’s not about me solving all their problems; it’s about giving them the tools to take control, find alignment, and move forward confidently. This subtle shift makes the experience feel less like a sales tool and more like a genuine support system.
Creating the Quiz with Interact and The Literary Co.
Building this quiz took a lot of planning and writing, and I couldn’t have done it without Kayla from The Literary Co. Her expert copywriting was invaluable in drafting the quiz, creating the result descriptions, and crafting the email sequences that now live on Flodesk. Together, we created a tool that is both strategic and authentic, designed to help clients step into their best selves and businesses. And with the help of Interact, the platform we used to bring the quiz to life, it’s been seamless to deliver a professional, engaging quiz experience to every participant.
In the end, this quiz has become an essential part of my business toolkit. It helps me reach new clients, deepen relationships with my audience, and serve people where they are. And as the world of branding and website design becomes more crowded, this tool helps me stand out, offering value in a way that’s both fun and transformative. If you’re interested in learning how a quiz could benefit your business, you can book a free consult with a team member from Interact here.
Your next big win is just a quiz away.
