A brand bio is a concise, 2-3 sentence statement or paragraph that tells your website viewers who you are, what you do, and where you are located. It should be clear, straightforward, and easy to understand. Think of it as your “elevator pitch.”
Bonus – now when people ask “what do you do?” at a social gathering (if those ever become a thing again!) you’ll have an answer ready to go!
Your brand bio should appear at the top most canvas of your home page so its front and center before viewers start to scroll. You want your audience to know who you are and what you do within the first few seconds of landing on your site. They shouldn’t have to search for it.
When people don’t understand what you do, they:
- Click off your website
- Assume you are disorganized
- Don’t trust you
- Don’t want to give you their money
Here’s a mad-libs style formula you can follow. Just fill in the blank! Feel free to switch it up a bit too, get creative! As long as your statement contains *most of* the important information outlined below, you’re right on track.
We are a _____________ and ________________ company that specializes in ____________ and ______________ for _____________. We believe in ________________, __________________, and _______________. Over our _____ years in business we have worked with over ____ clients to help them ____________. Located in __________________ and serving worldwide.
Here’s a few examples:
We are a wedding photography and videography company that takes a personalized approach to fine art and cinema. We provide unique story-telling imagery to best preserve your most cherished memories naturally & beautifully. Based in Saratoga Springs, NY. Serving the Berkshires, Adirondacks, and destinations worldwide. –The Harris Company
I’m Phoebe, a Yorkshire based wedding photographer. I believe love is the greatest adventure, and I’m here to capture it for you. I travel the globe capturing the authentic, the emotional, the human connection, and I want to document your love story. Serving the UK and couples worldwide. –Phoebe Jane Photography
I’m Lauren! I create family heirlooms for Upstate New York, Saratoga, and the surrounding areas. I believe in the power of printed photographs. These are family heirlooms that tell the story of your life and its many stages. From childhood, to falling in love, to parenthood and the family that you grow into together. – Lauren Kirkham Photography
And, my own:
We are a branding and graphic design company that specializes in websites, logos, and custom brands for photographers and creative entrepreneurs. We believe in unique, one of a kind design and a customized one on one design experience. Over our 8 years in business we have worked with over 100 clients to help tell their unique brand story and attract more of their ideal clients. We are located in Buffalo, NY and serve creatives worldwide.
It also doesn’t hurt to repeat this information (or a simplified version of it) in your website footer. It also works great on social media profiles, email signatures, and promotional materials!
Have questions? Let us know in the comments below, or shoot us an email! We’d love to help!