A few years after our successful collaboration on the Printographer’s Society, Makayla and Dave Harris approached me to design the branding and website for their new business, ASET. ASET specializes in providing online sales solutions for wedding photographers who offer physical products like albums, artwork, and prints. This project required a blend of modern sophistication and functionality to appeal to photographers looking to elevate their sales process and offer a premium experience to their clients.
Aesthetic Direction: Modern, Professional, and Streamlined
The branding for ASET needed to reflect the professionalism and high standards of the wedding photography industry while also conveying the simplicity and efficiency of their services. We opted for a clean, modern aesthetic with a refined color palette and elegant typography. The design is understated yet impactful, ensuring that ASET stands out as a premium business without overwhelming the target audience.
Website Design: A Seamless User Experience
The ASET website, built on Showit, is designed to be as intuitive and user-friendly as their sales solutions. We focused on creating a seamless user experience, where photographers can easily navigate through the site, learn about ASET’s offerings, and understand how the business can enhance their sales process. The design is sleek and streamlined, with clear calls to action and an emphasis on showcasing the benefits of partnering with ASET.
Building Trust Through Design
Given the nature of ASET’s services, it was crucial that the branding and website inspire trust and confidence among potential clients. The design elements work together to create a sense of reliability and expertise, positioning ASET as the go-to business for wedding photographers who want to offer their clients high-quality physical products in a convenient and professional manner.
A Business for the Future
The branding and website for ASET are not just about aesthetics—they are about creating a business that photographers can rely on to grow their sales. The design reflects ASET’s commitment to helping photographers succeed by providing them with the tools they need to sell their products effectively. By combining modern design with practical functionality, we’ve created a brand that speaks to the needs of today’s photographers while paving the way for future growth.
The result is a cohesive brand and website that align with ASET’s mission to empower wedding photographers to elevate their sales and offer a premium experience to their clients. With this project, we’ve continued the creative partnership with Makayla and Dave, building on our shared commitment to excellence in design and functionality.
