Recently Google rolled out a major anti-spam algorithm update that’s already changing how Showit websites rank in search. If you’ve heard whispers of ranking drops or AI penalties, this is likely the reason. The goal behind the update is clear: Google wants to prioritize content that feels real, helpful, and created by actual humans. It […]

With over 100 wedding photographers and custom Showit website clients served, I’ve come to learn a lot about “coming soon” pages. More specifically, how to use your “coming soon” page to generate leads, even before your full website is up and running (spoiler alert: if you’re between sites, and you take everything down except a […]

Want a good SEO tip? Having backlinks is one of the things that can boost your Domain Authority, and the higher that ranking is, the more likely you are to rank higher on Google. Simply, when you have lots of backlinks, aka other people linking to your site, it tells Google that you site is […]

January is the perfect time to reassess your website and make some improvements for the new year. One of the things I’m asked about most frequently is SEO. Here’s 3 small, quick ways you can give your website an SEO boost just in time for the upcoming season! Frequent and Relevant Blogging This tells Google […]

Your gallery pages are beautifully adorned with your award winning photography, and maybe the word “weddings” in a nice font….but is that it? If you don’t have *at least* a paragraph describing what’s actually *on* the page, you’re missing out on some major SEO juice. Google is smart, but in the end it’s still just […]

A good copy writer will be able to listen to your story, observe how you do business, listen to your goals and motivations, and write absolutely magical copy for your website. In my 10+ years in business, I never thought hiring a copy writer was *necessary* for my business. This past year I’ve experienced a […]

Unpopular opinion – Wedding photography blog posts can often feel stale and repetitive. While it’s useful to blog about your recent weddings and engagement sessions, if all you’re showing is past client work, you’re missing out on a major way to connect with your potential clients. Try some of these photography blog post ideas instead […]

Tracking your website traffic is crucial to running a small business. Whether you are a brick and mortar business, service based business, or run an online storefront, you need to know where your traffic is coming from, what they are interested in, and what their browsing habits are. This will help you make intentional and […]

Yes, image selection is important, but did you know that the way you prepare your images for your website can make big difference in your SEO? Like, I mean….HUGE difference. Today I want to talk a little bit more about going the extra mile to REALLY jam pack your image files with as much SEO boosting […]

Go beyond the “highlight reel” Blog posts are a great way to show potential clients what a session/wedding day with you might look like from beginning to end. It gives you a chance to tell your (past) clients’ stories in an emotional, captivating way that then makes potential clients say “I want that!” It also […]