Lauren Kirkham‘s photography brand is deeply rooted in the belief that family photographs are more than just images—they are heirlooms that preserve the essence of a family’s legacy for generations to come. When Lauren and I first collaborated nearly 8 years ago to design her original website, the focus was clear: to create a platform that would not only showcase her talent in family, lifestyle, and newborn photography but also emphasize the importance of printed products in maintaining that legacy. About a year ago, we revisited her brand and website, updating them to reflect the growth and evolution of her business while staying true to the core values that have always defined her work.
Aesthetic Direction: Warm, Timeless, and Family-Centered
Lauren’s photography style is characterized by its warm and timeless aesthetic, capturing the intimate moments that define family life. The updated branding needed to reflect this, so we focused on creating a look that is both inviting and elegant. The logo was refined to be more modern yet still carried the traditional elements that speak to the legacy-focused nature of her work.
The color palette is soft and neutral, with earthy tones that evoke a sense of warmth and comfort—qualities that are central to Lauren’s brand. This palette extends throughout the website, creating a cohesive and welcoming environment for visitors. The overall design is clean and minimal, allowing the beauty of her photography to shine through without distraction.
Website Design: Showcasing Legacy and Craftsmanship
Built on Showit, the updated website for Lauren Kirkham Photography is designed to provide an immersive experience that highlights both her skill as a photographer and the value of printed products. The site is organized to guide visitors through her portfolio of family, lifestyle, and newborn sessions, with large, high-quality images that capture the emotion and connection inherent in her work.
One of the key features of the website is the catalog of albums, prints, and other products that Lauren offers. This section is thoughtfully designed to showcase the craftsmanship and quality of these items, reinforcing the idea that photography is not just about capturing moments but about preserving them in tangible forms that can be cherished for years to come. Each product is presented with care, inviting clients to imagine how these heirlooms could become a part of their own family’s story.
Brand Identity: Legacy, Quality, and Connection
Lauren Kirkham’s brand is all about creating connections—between families, between generations, and between the past and the future. The updated branding and website reflect this focus, emphasizing the idea that photography is a way to keep family memories alive. The logo, color palette, and overall design work together to convey a sense of timelessness and quality, ensuring that Lauren’s brand resonates with clients who value the importance of family legacy.
A New Chapter in a Continued Partnership
The collaboration with Lauren to update her branding and website was a continuation of a creative partnership that began nearly a decade ago. This project not only honored the foundation we built together in the early days of her business but also took it to new heights, reflecting the growth and refinement of her brand over the years.
The result is a brand and website that are both modern and timeless, perfectly aligned with Lauren’s mission to help families preserve their most precious moments. With this updated digital presence, Lauren Kirkham Photography is well-positioned to continue making a meaningful impact on the families she serves, capturing their stories in a way that will be treasured for generations.
