With a background in hospitality and extensive experience in event planning, Jessica of Amethyst Event Productions is a full-service wedding planner and designer beloved by her clients for her attentive approach and bespoke touch. She guides her clients through everything from their save-the-dates to their venue to the last dance – what’s not to love?
Named for an amethyst, a stone known for its calming and restorative properties, Jessica approaches every interaction with her clients from a place of care and attentiveness so clients feel that sense of relief that their wedding is in capable hands.
Still, even with stellar customer service and dialed-in systems and workflows working in the backend of her business, Jessica approached us because she was struggling to reach her dream client. While Google search was working well to attract inquiries, she felt that only a fraction of her client base (just 25%!) was truly her dream client.
On our discovery call, she told me that she was struggling with her online presence and could tell that she wasn’t standing out amongst her industry peers. While she’d been in the wedding planning industry for years, Jessica felt held back by her website and saw an opportunity to create a better way for her business.
Jessica knew she needed a brand and website that would attract the right people into her business so she finally could turn away events that were no longer the right fit for her. She dreamed of a brand that would be modern, adventurous, intentional, and refined. That, my friends, is what we created!
In the branding process, we developed a color palette filled with resplendent orange, soft neutrals, and deep charcoal that would both speak to the ethos of her event planning background but equally stand out amongst the light and bright websites of her competitors.
Equipped with a solid brand foundation, we then created her website using our Claremont template as a base and customizing sections that would bring her copy to life on the page.
At the end of the process, Jessica was ‘blown away’ by everything! In just three months, she got more inquiries from ideal clients than ever before and doubled her income from the previous year! Mind blown indeed!
Here’s what she had to say: “My business turned around for the better the minute you launched my new site, and I’m forever grateful. I’m blown away by the massive change you made in my business. I’ve had more inquiries that are my ideal client and in the three months following the launch my income doubled what I made in the first half of the previous year! I honestly wish I did this sooner – thank you again.”
Want to see Jessica’s website? Check out the amazing final result HERE!
As your business evolves, so should your brand and visuals. It’s SO important to have a visual presence that reflects your style, your values, and truly appeals to your ideal client.
If you know you’re ready to take your brand in the direction of your dreams, let’s start the conversation and see if a brand and website from The Buffalo Collective could be the perfect fit for your business!