How to Use ChatGPT to Write SEO Titles and Descriptions for Your Showit Website

If you’re a Showit user looking to boost your website’s visibility, writing optimized SEO titles and descriptions for every page is a crucial step. These small but mighty pieces of metadata can make or break how your site performs in search results, and in turn can have a MAJOR impact on your SEO.

What Are Meta Titles and Descriptions?

Meta Titles (or SEO titles) are the clickable headlines you see on search engine results pages (SERPs). They tell both users and search engines what your page is about. Ideally, meta titles should be under 60 characters to avoid being cut off in search results.

Meta Descriptions are the short blurbs below the title on SERPs. They give users more context about your page’s content and entice them to click. These should typically be kept under 160 characters.

Writing Metadata That Packs a Punch

Optimized metadata should:

• Include primary keywords naturally.
• Be concise, compelling, and informative.
• Feature a call-to-action (CTA) when appropriate, such as “Explore,” “Discover,” or “Book.”
• Highlight your unique value proposition (e.g., “adventure elopement photography”).

Using ChatGPT to Write SEO Metadata for Showit

Writing metadata doesn’t have to be time-consuming or overwhelming. ChatGPT can help you generate SEO-optimized titles and descriptions in minutes. Here’s how to do it:

Step 1: Use This Prompt

Copy and paste this prompt into ChatGPT:

“Please write SEO metadata titles (max 60 characters) and descriptions (max 160 characters) for my Showit website pages listed below. My business focuses on [insert business type and unique selling points, e.g., adventurous elopements and intimate weddings]. I am targeting [insert 3 cities/towns and your state here]. The metadata should include relevant keywords for my business and locations while being compelling and clickable for searchers. Here are the pages I need: [insert a list of your pages].”

Step 2: Customize Your Input

• Replace [insert business type and unique selling points] with details about your services, like “elopement photography for adventurous couples.”
• Specify your target locations to ensure Google ranks you for those areas.

Step 3: Review and Refine

ChatGPT will generate metadata based on your input, but it’s essential to:

• Check for character limits.
• Ensure the text accurately reflects your brand and content.
• Edit for readability and emotional appeal.

Example for an Adventure Elopement Photographer

Here’s an example of what this process could look like:

The Prompt:

“Please write SEO metadata titles (max 60 characters) and descriptions (max 160 characters) for my Showit website pages listed below. My business focuses on adventurous elopements and intimate weddings for free-spirited couples. I am targeting Asheville, NC; Boulder, CO; and Sedona, AZ. The metadata should include relevant keywords for my business and locations while being compelling and clickable for searchers.”

The Output:

Homepage:

• Title: Adventure Elopement Photographer | Asheville, Boulder, Sedona
• Description: Capture your wildest love stories with a photographer specializing in adventurous elopements and intimate weddings. Serving Asheville, Boulder, & Sedona.

About Page:

• Title: Meet Your Adventure Elopement Photographer
• Description: I’m [Your Name], a passionate elopement photographer helping free-spirited couples plan unforgettable wedding adventures in Asheville, Boulder, & Sedona.

Services Page:

• Title: Elopement Photography Packages | Asheville, Boulder, Sedona
• Description: Explore customizable elopement photography packages designed for your dream wedding in Asheville, Boulder, Sedona, and beyond.

Portfolio Page:

• Title: Elopement Photography Portfolio | Adventure Weddings
• Description: Browse our gallery of breathtaking elopements and adventure weddings in Asheville, Boulder, Sedona, and stunning destinations worldwide.

Contact Page:

• Title: Book Your Adventure Elopement Photographer
• Description: Ready to plan your dream elopement? Let’s create magic in Asheville, Boulder, Sedona, or your favorite adventurous destination.

When to Include the Business Name (if different from YOUR actual personal name)

1. Homepage:
   The homepage is often where the business name holds the most weight. Including it helps with branding and recognition, especially if people are searching directly for your business.
   • Example: Adventure Elopement Photographer | Wild Love Stories
2. About Page:
   Adding your business name can reinforce your brand identity, particularly if the page focuses on who you are as a service provider.
   • Example: About Wild Love Stories | Adventure Elopement Photographer
3. Contact Page:
   It can be useful to include the business name to establish trust and make it clear who they’re contacting.
   • Example: Contact Wild Love Stories | Adventure Photography

When to Omit the Business Name

1. Service or Portfolio Pages:
   These pages benefit more from focusing on targeted keywords and the services offered rather than the business name. Google already associates the metadata with your site, so including the name here isn’t always necessary.
   • Example: Elopement Photography Packages | Asheville, Boulder, Sedona
2. If Space is Limited:
   SEO titles have a max limit of 60 characters, so if the title becomes too long, prioritize keywords and compelling language over the business name.

Pro Tip for Balancing Branding and SEO

• Descriptions: If you omit the business name from the title, you can include it in the description instead.
  • Example: Explore customizable elopement photography packages by Wild Love Stories, serving Asheville, Boulder, and Sedona.
• Consistency: Use your business name consistently across metadata for pages where it adds value, ensuring that your branding and SEO efforts complement each other.

In short: Include the business name when it adds clarity or branding strength, but prioritize keywords and user intent when space is limited.

Where do I update this information in Showit?

This is super easy to do and should only take a few seconds! I’ve made a quick tutorial for you, here!

Optimizing your meta titles and descriptions is a powerful way to elevate your Showit website’s SEO and attract more clients. Using ChatGPT as a tool makes the process quick and efficient, while still allowing for a personal touch. Don’t underestimate the impact of these small but mighty elements—they might just be the difference between YOU being found first…or your competitor!