When Kelly Laramore approached me to design her brand and website, her vision was clear: she wanted a digital presence that mirrored the luxury, care, and attention to detail she provides to her clients. Specializing in Maternity, Birth, Fresh 48, Newborn, Baby Milestones, and Family portraits, Kelly’s business is centered on offering a personalized and seamless experience. Her services include a client wardrobe closet, professional hair and makeup, custom archival products, and even keepsake films—elements that speak to the luxury and boutique nature of her brand.
Aesthetic Direction: Classic, Timeless, and Natural
Kelly described her brand’s aesthetic with words like “classic,” “timeless,” “organic,” “natural,” “luxury,” and “boutique.” These descriptors guided the entire design process, from the color palette to the website’s structure. The goal was to create a space that feels both serene and sophisticated, reflecting the purity and genuineness of the moments Kelly captures.
The website’s design is clean and minimalistic, with an emphasis on natural light and soft, organic tones. The all-white studio aesthetic is echoed in the website’s color scheme, which is dominated by soft neutrals and whites, allowing Kelly’s stunning imagery to take center stage. The overall feel is both warm and inviting, offering visitors a glimpse into the intimate and carefully curated experience they can expect when booking a session with Kelly.
Client-Centric Features: A Seamless and Tailored Experience
Understanding Kelly’s desire to simplify the process for her busy clients, the website was designed with user experience in mind. The navigation is straightforward, allowing potential clients to easily explore the various services offered, from in-studio sessions to outdoor sunset shoots. Special attention was given to highlighting Kelly’s unique offerings, such as the client wardrobe closet and professional hair and makeup services, which set her apart from other photographers in her area.
One of the key features of the website is the detailed session information pages, which guide clients through the process of choosing the right type of session, selecting wardrobe options, and understanding the value of printed products. This not only positions Kelly as a full-service photographer but also subtly educates clients on why her services are worth the investment.
Standing Out in a Crowded Market
Kelly’s business is thriving, with leads coming in more than ever before, yet she faces the challenge of standing out in a competitive market. The website addresses this by emphasizing the bespoke nature of her services. Custom archival heirloom products, personalized gallery wall designs, and custom album design are prominently featured, reinforcing the idea that Kelly offers a level of customization and luxury that is rare among her peers.
The website also aims to build a deeper connection with potential clients, with plenty of opportunities for visitors to book a consultation call—something that Kelly has found to be a key factor in making genuine connections and securing bookings.
Achieving Business Goals with a Cohesive Brand Message
Kelly’s goals for the year include establishing a strong brand message that attracts the clients who are willing to invest in what she offers and who value printed products. The website is a crucial part of this strategy, serving as both a marketing tool and a reflection of the high-end experience she offers.
By combining a classic and timeless aesthetic with user-friendly features and a strong emphasis on her unique offerings, the website is designed to attract the right clients—those who value quality, customization, and a luxury experience.
The result is a digital platform that not only showcases Kelly’s stunning work but also positions her brand as the go-to choice for clients seeking a one-of-a-kind photography experience. As Kelly continues to grow her business and achieve her goals, this cohesive and thoughtfully designed website will play a vital role in her ongoing success.
