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2020. Where to begin? Until this year, my business has been 80% custom branding/website design, and 20% has come from template sales. When Covid hit, my world was turned upsidedown. I was FLOODED with inquiries from current, past, and prospective clients, all looking to update their site or get something up and running to maintain […]

How Passive Income Changed by Business (And My Life)

For Designers

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We are so happy to announce our newest brand update! We recently teamed up with Portland based photographer (and Buffalo native!) and owner of The Portland Studio, Nicole Mason. We left our visuals in the hands of Nicole for a few days and she did not disappoint – she provided us with a jaw dropping […]

Brand Update and Collaboration with Nicole Mason


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Hello world! Let me take a moment to introduce myself. I’m Christina Laing, owner and lead designer at The Buffalo Collective. I love wine, thai food, and The XX. I have a love for my hometown of Buffalo, NY that goes beyond words, and I’m forever fascinated by anything with a rich history- anything that […]

Hello and welcome to our home on the web!


Hey, I’m Christina! Ten years ago, I was a wedding photographer who loved being creative but didn’t feel totally at home in my work. 

It was only when I discovered Showit, the drag-and-drop website platform that I realized I enjoyed building my website more than I liked doing anything else.

Today, we are a Showit Design Partner and 2021’s Showit Designer of the Year, with 100+ custom clients served, and thousands of templates sold to passionate creatives.


Learn more about the tools, apps, and software I use to keep my business running.  BONUS: save up to $200 on certain subscriptions when you try for yourself!

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