Website Tips

Tracking your website traffic is crucial to running a small business. Whether you are a brick and mortar business, service based business, or run an online storefront, you need to know where your traffic is coming from, what they are interested in, and what their browsing habits are. This will help you make intentional and […]

The Versatility of Showit as an Entrepreneur’s Website Template I’ve got to level with all of the creatives, entrepreneurs, photographers, and coaches out there for a second. If you don’t have full control over the functionality and appearance of your site, as well as the ability to update it however you want, whenever you want, […]

A few days ago I wrote a blog post about my old website. It was outdated, disjointed, confusing, and ultimately keeping me from making money. That alone should have been the slap in the face I needed to build a new website, but instead I kept on trying to move forward with the same site, […]

Yes, image selection is important, but did you know that the way you prepare your images for your website can make big difference in your SEO? Like, I mean….HUGE difference. Today I want to talk a little bit more about going the extra mile to REALLY jam pack your image files with as much SEO boosting […]

2020. Where to begin? Until this year, my business has been 80% custom branding/website design, and 20% has come from template sales. When Covid hit, my world was turned upsidedown. I was FLOODED with inquiries from current, past, and prospective clients, all looking to update their site or get something up and running to maintain […]

The number one website mistake made by creative entrepreneurs is….drumroll please…not listing your city/location on your website! I love working with local businesses, but 90% of the people that reach out to me for branding and design work never mention their city or state anywhere in their website copy. I can never tell where they’re […]

Go beyond the “highlight reel” Blog posts are a great way to show potential clients what a session/wedding day with you might look like from beginning to end. It gives you a chance to tell your (past) clients’ stories in an emotional, captivating way that then makes potential clients say “I want that!” It also […]

Creating a moodboard is always our first step in the branding/rebranding process. It’s the most important, but it’s also the most overlooked. Our main objective is to narrow down the overall “look and feel” of the brand.  The moodboard serves the same purpose as a mission statement- it helps you keep your end goal in […]