Korie Hurst, the creative force behind Hurst Photo, approached me to design a Showit website that would help her transition her brand from a boho aesthetic to a more modern and timeless feel. Korie’s journey into photography began with her love for the Arizona landscape, capturing the beauty of her adventures. Over time, this passion evolved into photographing weddings, a field where she could blend her artistic eye with her love for storytelling.
Aesthetic Direction: Documentary, Romantic, and Timeless
Korie wanted her new website to reflect the modern and timeless qualities she’s bringing to her photography. The design emphasizes clean lines, elegant typography, and a sophisticated color palette, moving away from her previous boho-inspired aesthetic. The goal was to create a site that feels both romantic and grounded, capturing the essence of the documentary-style photography Korie is known for. Built on Showit, the website allows for flexibility and creativity, ensuring that Korie’s unique style shines through.
Brand Identity: Connecting Through Experience
For Korie, photography is about more than just taking pictures; it’s about creating an experience for her clients. She wanted her website to be an extension of this experience, providing potential clients with a sense of who she is and what it would be like to work with her. The website is designed to guide visitors through Korie’s portfolio and services in a way that feels personal and inviting, with content that answers questions they didn’t even know they had.
Overcoming Challenges: Rebuilding and Refocusing
After taking a break from wedding photography during the pandemic, Korie is now refocusing her efforts on rebuilding her business. With a strong foundation of systems in place, she’s ready to go full-time again but needed a website that would help fill up her calendar with ideal clients. The new Showit website is designed to do just that, attracting couples who resonate with Korie’s modern, romantic style and who are looking for a photographer that can document their love story in a timeless way.
A Digital Presence for a New Chapter
Korie’s new website marks an exciting next step in her business journey. It’s a tool that not only showcases her beautiful work but also helps her connect with clients on a deeper level, making them feel like they already know her by the time they reach out. As Korie transitions into this new chapter of her business, her Showit website will be a key part of attracting and serving the couples who are the perfect fit for her modern, timeless approach to wedding photography.
