How To Resize, Rename, and Prepare Your Images

Did you know that the way you prepare your images for your website can make big difference in your SEO?

1) Naming your files

If your website image titles start with “DSC….” or some other jumble of letters and numbers, you’re missing out on some major SEO juice. This is a great thing to tackle while you’re in the beginning stages of building your website, so you don’t have to take the time to rename and re-upload everything later. I suggest including the city and venue the photo was taken at, the type of session, and perhaps your business name.

here are a few examples:  

boston-city-hall-wedding-harris-company-001.jpg

buffalo-lafayette-hotel-engagement-001.jpg

new-york-city-plaza-hotel-wedding-ceremony-001.jpg

delaware-park-buffalo-engagement-session-001.jpg

You want to avoid keyword stuffing. It’s best to be concise and to the point. You can include more specifics later in your alt-tags (view blog post). Make sure you’re using a dash (-) instead of an underscore (_) between words. Finally, it’s best to avoid using the same keywords for the entirety of the images on your site. They don’t all have to be different, but it’s best to break it up and use terms that are specific to each session.

Think in terms of what your future client will be searching for as you prepare your image titles. Avoid strictly using just your business name. Most people who are searching google for your product or service probably don’t know you exist yet, so it’s unlikely they’ll be searching for your business name alone.

You can rename a large group of images in one of two ways:

1) While exporting directly from Lightroom

2) Using Adobe Bridge (select all of the images you want to rename, go to tools > batch rename.  These are the settings I use!

You can also watch this video tutorial I created, here!

2) File Size

Your website’s load speed (both on desktop AND on mobile) are both important factors google takes in to consideration when ranking pages in search results. We suggest sizing to 3500px on the long edge with a resolution of 72. Showit will automatically generate smaller sized files based upon how the images are displayed on the site and the viewer’s screen resolution. However, the more images there are in a gallery, the longer it will take to load.  For this reason, we don’t recommend having more than 25-30 images in one gallery.

*Note: For blog images, we suggest a much smaller file size. The images only need to be as wide as your blog layout, typically under 1000 pixels. This make your blog load dramatically faster!

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