When Sarah Lotus approached me to design her website and branding, her vision was clear: she wanted a digital presence that embodied the adventurous, raw, and emotional experiences she creates for her clients. Specializing in adventure elopements, Sarah’s brand is designed for non-traditional couples who seek a wedding day that is as unique and authentic as their relationship.
Aesthetic Direction: Natural, Adventurous, and Emotionally Raw
Sarah’s photography is deeply connected to nature and genuine human moments. Her brand needed to reflect these elements, which we achieved through a design that combines earthy tones with vibrant, organic imagery. The website immerses visitors in the experience of outdoor elopements, featuring candid moments full of life and emotion—inviting couples who crave an adventurous, personalized wedding day.
Brand Identity: Adventure and Authenticity
Sarah’s ideal clients are those willing to hike to the perfect spot for their wedding day, embracing the natural beauty around them. The branding was crafted to attract these adventurous souls, highlighting the fun, raw, and natural aspects of Sarah’s work. The website conveys a sense of freedom and spontaneity, inviting couples to envision their special day in a setting that truly reflects their relationship.
Building a Connection: Personal and Genuine
One of Sarah’s standout qualities is her ability to connect with her clients on a personal level. She strives to be more than just a vendor, engaging with her clients like a friend. This approach is reflected in the thoughtful captions she shares on Instagram, designed to encourage, inspire, and build a bridge between social media followers and genuine connections. The website extends this approach, offering a warm and inviting space that feels more like a conversation than a sales pitch.
The Essence of Sarah Lotus: Natural, Playful, Boho, Adventurous
Sarah’s photography style is a blend of natural, playful, boho, and adventurous elements. The new branding reflects this by combining a bohemian aesthetic with modern design elements, creating a visual identity that is as dynamic and free-spirited as her work. This brand evolution is designed to resonate with couples who want their wedding day to be more than just a series of poses—they want it to be an adventure.
The result is a brand and website that not only reflects the heart and soul of Sarah’s work but also attracts the clients who are looking for a unique, meaningful experience. Sarah Lotus is now positioned as the go-to photographer for couples who want their wedding day to be as authentic and adventurous as they are, with a brand that speaks directly to their desire for something truly special.
