Starr Mercer was one of my first clients when I made the decision to stop shooting weddings and dive head first into design, full time. She’s one of the few that have put her trust in me from day one, and there will never be enough words to convey how much I appreciate that kind of support. Working with her on her rebrand was like a breath of fresh air. I have watched her grow as a photographer and business owner, and in many ways we have grown alongside each other.
When she came to me this spring looking to update her brand with a more astrological feel (afterall, her name is Starr…could that be any more perfect? Talk about infusing that personal connection into your brand…spot on!) I was thrilled. My personal design style has been moving in that direction a lot lately, I’ve been favoring astrological shapes, geometry, and hand illustrations, so this set of imagery came very naturally to me. Again, Starr knew exactly what she was looking for and knew my style would be the perfect fit.
We didn’t drastically change her branding colors or typography, but darkened the navy, added an additional purple and gold color combo, and introduced a looser, more freehand handwritten typeface. We incorporated some astrological shapes, created a hand/moon illustration, and most importantly, gave her website a huge facelift. Check out the images below or visit her website to see for yourself!