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The Anatomy of a Logo

A logo is not one stand alone object. It is part of a larger whole, one piece that works along with your other visuals to create one cohesive brand. Logo design is almost like a mini branding package in itself. We offer three designs as part of logo design packages, because we know your needs are never “one size fits all.” Sometimes you need a detailed version, sometimes you need a simple one, sometimes you need a square one rather than rectangular, etc. When you have three, you have all your bases covered. Here’s what we include:

 

Primary Logo

The primary logo is the most detailed, contains the most information, and is the design you will use to represent your brand unless something simpler is required.

 

Logo Variation

The logo variation is a simplified version of your primary logo. It may contain less information, fewer details, and be oriented/arranged differently than your main logo.

 

Submark

The submark design is the simplest form of your logo. It may be reduced to just a letter, shape, or icon. This design is great for social media profile pictures, favicons, watermarks, or as a monogram.

 

Here’s an example:

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Free Resource

End of Season Branding Checklist

Now is the most pivotal time to stop and assess the past year...what did you do right? What did you do wrong? Who were your favorite clients, and why? This checklist will help you stay on track for next year, and determine which areas of your business you need to work on during the off season. Enjoy!

Branding and website design for photographers, artists, and creative businesses.

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