We also offer a complete collection of pre-designed website layouts for those who would rather tackle their site on their own at their own pace.
Now booking for winter and spring 2019.
Timeframe: 8 weeks
+ Brand Strategy and Creative Direction
+ Typography Selection
+ Color Palette
+ Logo Design
+ One Logo Variation
+ One Submark
+ Custom Website and Showit 5 Blog
+ Responsive Mobile Site
+ Copy Editing
+ Basic SEO Optimization
+ Social Media Launch Images
+ Personalized Showit & Wordpress Tutorial
+ Brand Guide PDF
Our services are geared towards those who have been in business for 3-5 years (or more) and have outgrown their current brand and website. As your business evolves, so do your values and your audience. We're here to help you step up your visual presence and start attracting more of those new, ideal clients!
From the time you book your dates to work with me (I require a signed contract and deposit to reserve your space) until our project start date, I'll going to get you started with a series of homework assignments. These are all about brand exploration - your story, your passion, and the how and why behind what you do. During this step we will also begin to pull some gathered imagery for inspiration. This process can take anywhere from a few weeks to a month depending how far in advance you book our services, and is due the date we begin work.
The first two weeks of the project will focus on creative direction. We'll finish up any remaining homework assignments and begin to review your answers. We will start work on your Brand Strategy, a comprehensive PDF outlining your audience, competition, values, and how we'll use design to keep your brand components specifically identifiable to you. A Brand Strategy helps us keep our end goal in mind and keeps us on the right path to get there.
What does a Brand Strategy look like? View example →
This is where it starts to get fun! We'll look at color and typography samples, and I'll begin to draft some of your visuals - your logo and two other brand marks (more about this here) as well as any illustrations, patterns, or imagery we decide to use. These brand components will also be added to your Brand Strategy, something will go a long way in helping us (and you) make future decisions about the visual aspects of your brand. You'll also receive a ten page Brand Guidelines PDF with your logo files.
What does a Brand Guidelines PDF look like? View example →
Once your brand staples are complete, we'll start to work on your website! We'll get your brand rocking with a Showit website and matching Wordpress blog (read more about how Showit and Wordpress work together here). We make revisions as we go, we don't save them for the end, so this is the part of the project that requires the most back and forth email communication. All of our sites are responsive and mobile friendly, and we'll take care of basic SEO optimization for you!
A peek at what the process looks like, mid-way though a website design →
Time to break out the bubbly, we're almost done! We'll take this last week to refine your website, voice, and all aspects of your brand before we make it live to the public. I'll provide you with 5-10 images to promote the launch on social media, and we'll come up with a plan of action (hello giveaways!) to get the word to your audience out in the best way possible. Cheers!
View our most recent website launch! →
"With the elevated viewer experience of Showit 5, we’re able to book more clients that value our unique approach, style, and overall brand."