February 6, 2018
We’re about to wrap up a 3 month rebrand with Corrin Jasinski Photography and I couldn’t be more excited to show it off during our official brand launch this week! Corrin became a wonderful friend of mine throughout this process, and I can’t wait to see her put her new brand out there and start attracting those ideal clients!
I like to start the branding process with a bit of conversation with my client about what kind of client’s they want to bring in and their goals for the next year. All of this helps tell your brand story! Remember, people don’t buy products, they buy experiences! Here’s what we developed with Corrin:
Ideal Client – Your ideal bride is experienced in life and therefore understands the art behind your craft- she puts her complete trust in you and your work. Her style is timeless and elegant, and she carries herself with confidence and grace. Most importantly, she is head over heels in love with her fiancé, and this means more to her than any of the details or her expectations for the day. She views your relationship like that of a life long friend – the hours you spend laughing, crying, and planning this journey together form a special bond between the two of you. Your couples love to escape to the outdoors and have a fondness for large landscapes and natural light. Wineries, mountains, and the beach are where they envision their wedding, surrounded by their loved ones.
Our Goal – Throughout this process we will work together to create a brand that is cohesive and consistent. We will move away from the generic website and develop an online presence for Corrin Jasinski Photography that is unique, personal, and appeals to your ideal bride. Above all else, we want this interaction to be less about the professional relationship between photographer and client, and more about the personal relationship that you will form. From their very first visit to your website they will know that they are not only hiring a photographer, but also a dance partner, a touch up artist, and a life long friend.
Here’s a sneak peek at the first steps of the visual design process. These include her moodboard, color palette, and logo.