November 13, 2017
Handcrafted vs. Digital Design
Let’s be real, digital screens rule the world. I pride myself on having a brand that embraces unique, one of a kind, handcrafted design, but many of my designs never leave the digital world. They are created on a computer, viewed on a computer, and paired with additional imagery that never leaves the internet. There’s no such thing as a tangible website, right? They are and will always be a collection of pixels and digital renderings arranged in a pleasing manner. Very few of my designs are drawn by hand, and those are later scanned, digitized and are never to be seen outside the digital screen.
The visual branding I created for Low Tide Recordings is very near and dear to me. It was created with the intention to be seen, held, touched. I just received my copy of their latest vinyl release and I’m ecstatic to share it with the world. What better way to preserve a design than to pair it with the legacy of vinyl?
New School Sounds, Old School Ethics
Low Tide Recordings is a “vinyl only” record label with roots in Buffalo, NY. Their philosophy,”new school sounds, old school ethics” aligns perfectly with our love for historically based imagery and soulful design. The idea behind their visuals is simple – clean, minimal, and influenced by early/retro 20th century record design. We kept the color palette completely monochromatic, the typography simple, and the accents decorative but subtle.