The buffalo collective

welcome to

blog + resources

How To Prepare Your Images

July 7, 2017


Clients ask me all the time, how should I prepare my images for web use within Showit? Here’s a basic rundown of the how and why of my process!


1) Naming your files

Did you know that the filenames attached to your images can make a big difference in SEO?  You should always include the city and venue the photo was taken at, the type of session, and your business name in your filenames.  Here’s the magic formula I use!


here are a few examples:  




You want to avoid keyword stuffing, it’s best to be concise and to the point. You can include more specifics in your alt-tags (blog post coming soon). Make sure you’re using a dash (-) instead of an underscore (_) between words. Finally, it’s best to avoid using the same keywords for the entirety of the images on your site. They don’t all have to be different, but it’s best to break it up and use terms that are specific to each session.

You can rename a large group of images in one of two ways:

1) While exporting directly from Lightroom

2) Using Adobe Bridge (select all of the images you want to rename, go to tools > batch rename.  These are the settings I use!


2) File Size

We suggest sizing to 3500px on the long edge. Showit will automatically generate smaller sized files based upon how the images are displayed on the site! It has an entirely new imaging engine that dynamically creates sizes based upon the viewers screen resolution. However, one thing to keep in mind, the bigger the images are the longer it will take to upload.  For this reason, we don’t recommend having more than 25-30 images in one gallery.

*Note: For blog images, we suggest a much smaller file size. The images only need to be as wide as your blog layout, typically under 1000 pixels. This make your blog load dramatically faster!


Leave a Reply

Your email address will not be published. Required fields are marked *






Shop The Collection:

Images and content copyright the buffalo collective 2018